When wanting is more pleasing then having : What drives YOU to buy new gear ?

“Wanting is more pleasing then having” : It’s not logical, but it is the truth. It’s a line Spock must have quoted in some long gone Star Trek episode somewhere (please don’t ask me, I can’t remember which one). For some reason it has stuck in my mind for the longest time. “It’s not logical but

kw804 : The Cross Platform Startup.

What does it take to start up a company ?  What does it take to make that company cross platform compatible ? What hardware do you choose , what software do you choose ? What services do you go for ? What are the challenges, the easy bits and where does it all make you