The rise of user generated content.May 14
Nothing on YOUR tube .. what about YOU-Tube.
There is nothing on TV, I hear it over and over again. Somehow mainstream tv entertainment is indeed turning into brainless putty these days. Endless reruns of sitcoms, shamelessly repeated head-to-tale make the viewer believe that he either needs a lobotomy .. or has just had one. Recent trends in commercial television include hopeless star searches like Idol, X-Factor and what have you, where we zoom in on the rise (or attempts to rise) of countless wannabee pop stars who claim their 15 minutes of fame and are upsett to find out nobody even remembers them in the next series. But somehow that is not even enough. After a hard days work we come home and try to relax in front of the television but instead of this mindless crap we get fed OTHER peoples misery in a never ending string of reality series about the most idiotic subjects. There are the Ego driven ones (Osbournes, the Pfaffs etc), The location driven ones (Airport, life at the Zoo) and the Subject driven ones ( The Nanny etc). What strikes me in all of this is that besides other peoples misery, we get to see content that is actually made by people like you and me. Of course its edited down for maximum-drama-factor (sorry , was that entertainment-value perhaps) but the core is the same.
User generated content.
The great thing about the internet though is that it is the great equaliser. If we are replacing professional actors with ordinary people anyway, if we are replacing drama-plays with real life anyway. Why the heck don't we replace cameramen, producers, and broadcasters by normal people. That is to me the next step. While the masses are slowly making the transfer from linear entertainment to time-shifted (tivo-style) couch lounging (where they watch what they want , when they want) the early adopters are already bathing in the dawn of the new day in entertainment : User generated content. Lets take a site like You-tube where people can produce their own movies ( with stuff as simple as digital photo camera ) and put it on line for everyone to watch. No money-making producer, no add-riddled schedule.. Just plain old home-brew entertainment. Ok , so 80 percent on YOU-Tube is crap (now) but the 20 percent that’s left is hilarious, addictive and just plain old FUN entertainment. Its wonderful to see how creative people can be and its fantastic to see them use a medium like this. YOU-Tube is more then just the next blog-full-of-funny-video's we've all seen before countless times. Lets call You-tube an entertainment station where you decide what to watch .. and others like you decide what they want to produce.
And finally , some parody.
The little movie below cracked me up, it shows you what people can do with the simplest equipment, time on their hands and a medium like You-tube to distribute it. Ok , I might think its great because I'm a Star Trek Fan .. but still you don't see THIS on Fox everyday.