The new lords of the Media.Aug 16
The New lords of the Media.
I sit here in the darkness, broken only by the light of my monitor typing away the morning dawn. My fingers huddle around the warm cup of cappuccino i just made myself , to avoid cramping up in the cold. I could turn the heater on but I refuse. Outside the drizzle marches on for the fourth day in a row , Its presence only occasionally broken by an outright downpour or the faintest illusion of a clearing of the clouds. It does sound like an autumn tale .. But its actually mid August.
This summer has been a truly weird one. Having frozen our preverbal behinds off in ‘the winter that would not end’ giving us the chance to fire up the boilers until may, the brief glimpse of summer we had was like looking into the exhaust of a launching space-shuttle with temperatures of 36 degrees and more for days and days straight.
Binary Weather system.
And now .. plunk : Rain-season has been bestowed on us ! Incredible but true. Its like we have a binary climate system here. Summer / autumn / summer / autumn etc etc .. Not that I mind the latter weather. I mean , OK , its drowsy and cold .. but one must admit, the drizzle brings the chisel to the geek. What better excuse to spend hours behind the computer then a never ending monsoon season outside. And thats what I have done yesterday all afternoon. With my wife (still sounds weird) having a cold in the midd of summer and feeling poorly, stretched out on the couch underneath a pile of pillows.. I was hammering away on one of the most time consuming varieties of computer use : Video editing. The down part of having 400 pictures, 2 hours of video and 3 hours of audio recorded on your wedding day .. Is the fact that you have to edit it all ! Wanting to make something special for our guests I am going with the ‘video’ approach and am pouring everything into my own ‘Lawrence of Arabia’ epic wedding video-with-more-pictures-then-actual-video. All-tough fascinatingly interesting to do, peaking all of ones creative hairs .. its actually quite amazing if you think of it. With a 1200 euro laptop and the enclosed software one is able to edit pictures, organize them, turn them into movies, arrange the movies, edit the movies, add effects to the movies, add menu’s to the movies, animate the menu’s to the movies, add titles and scores to the movies and utterly come up with a completely ready to play DVD.
Ok , 99 % of what people make is utter crap , (possibly including mine) but the fact is that its incredible that this kind of multimedia editing power is at the fingertips of the average computer user. Add a pinch of talent and one does get a dangerous alternative to the crap thats on TV. In the span of 5 years , from the analogue linear editing consoles to the completely computerized home video studio , a lot of power has been put into the hands of the average joe and I'm utterly fascinated at what people do with it. Where places like Youtube are piled up to the rim with crap, the occasional gem does sparkle in the form of some beautiful contribution to the meld.
We become the media.
The conclusion : WE have become the media. And as the power to create is bestowed on us , I hope the big time media conglomerates are finally seeing that : Maybe they should get their act together. As PVR’s and Portable media players free us from the linear consumption of media we are no longer shackled by the bounds of ‘what’s on now’. We have become not only the kings of the realm of ‘anytime anyplace and on any device’ when it comes to consuming media .. We are also the ones that say : If its crap ? We’ll make our own.