The paradox of mainstream media.

My good friend Dave Gray (also my co-host at the global geek podcast ) called me this afternoon with some great news. He got a reply from Scoble on his WordPress blogg actually encouraging people to get him on the A-list over at wordpress. Now I know this might all sound like jibber jabber to most of you , so let me explain. Dave has a Blog over at WORDPRESS. WordPress is a service that hosts people's blogs (the biggest service actually) and has a top five list of most read blogs. The Scoblelizer is one of these blogs (we call these people A-list Bloggers) . Made by Mr Scoble (former Microsoft employee and major internet celebrity). Daves Iny tiny article about the impossibility of getting mentioned in this top five as an average-joe blogger with all these A-list bloggers on the wordpress service. And mr Scoble replied ! encouraging everyone to take a peep at Daves blog.  Basically saying he was tired of being on the top five ant thought that it was somebody else's turn. The equivalent would be a Pablo Picasso telling the world to come take a look at the skeches you made in your hobby room. It all inspired me to write up this little article. 

The paradox of mainstream media.

One of the great things that have always attracted me in both blogging  and podcasting was the fact that the means to make the cut where the same for everyone.  In the beginning you would need an publisher to get your message in the paper , get a book out or whatever. You used to need a radio station to get your voice heard and you would have to sleep with the producer to get on the tube.

All of that has changed thanks to the power of the internet . Now think about it : Everybody could be somebody. Everybody had an article , everybody has a voice and everybody has equal access to the masses.

But the maturity of the internet has taken its tole. Even in cyberspace we are becoming aware of what can only be called "mainstream media".  In our little microcosmos we have our own celebrities. Rest asured : mentioning their names to the average joe on the street will probably get you a "huh?-and-a-shrugg" but to us cybernauts ringing names like Scoble, Dvorak, Curry, Lewis and others are as common as apple pie in Alabama.  

Somehow sites like Digg, delicious and others that are the "lords of the lemmings" drive the droves of socially bookmarked surfers towards these mainstream lanes of Top-bloggers, Celebrity podcasters and unintentional amateur pornstars (hello Ms Hilton). So somehow I wonder if the single voice of the average Joe can still be heard.

And what about the average Joe ? An interesting discussion lately presented me with the following dilemma. Would you bend your words, twist your tongue and flex your ideas in order to be popular ?  Or would you rather speak from the core of your soul to ten people who appreciate what you are doing.

aloneI (for one) have made up my mind. With an itti titty podcast reaching some 150 people a week. My blog gets hit about 80 times a day. And you know what ? I don't mind. Once in a while one of my regular listeners or readers drops me a comment, taps me on the shoulder or even walks up to me at work and says : Great post ! I love that . I appreciate the small crowd more then the large amount of people that will probably never really care what I say , but just hit my blog cause "everybody does" or cause it was at the top of some list.

But in fear of being branded as "Sulking blogger with digg-rank-envy" let me reply that one of the greatest pleasures of writing is not being read, but to write. One of the joys in podcasting is to create from the core of my  soul and not molding my content to appeal to the masses. I wouldn't mind 50 000 people to FIND my site , I would just feel weird having to write for all of them on a daily base. Somehow all these eyes or ears would change the acoustics of creativity. Would I create just like that , or change my content in order to remain popular ?

So let my tree fall in the forest , I don't really care if somebody hears it or not. The joy is in making unique stuff that is read by unique individuals. If somewhere around the world ONE person smiles when reading this .. i'm satisfied. Because the reward of creativity is the creation itself.

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