No excuse: Just do it

Mar 01
No excuse: Just do it

If you take a look at all the devices we have these days, over-connected and filled with apps and what-have-you’s, the excuse of not ‘getting around’ to producing content just is pathetic. Right now I’m on my phone, using a lull between two meetings. When my battery indicator prompts me to plug in my charger, I disconnect only to pick up this text file again on my desktop since I’ve magically synced it using the cloud. You see, the problem with being creative is not the convenience or even the lack of time, it’s the lack of focus.

Over the last couple of months I’ve been inundated with work. A ton of projects coming my way, demanding my attention and taking focus away from all the other things. Regardless of where I was or how much time I had to spare, there was always something that yanked at my attention, keeping me away from doing something useful with a blinking cursor on an empty screen.

I thought for a long time that connectivity is the enemy of creativity. The ability to get distracted by hundreds of pings and doo-dah’s coming from a myriad of applications and sources is indeed horrible if you are trying to write something. When you are just about to start off on writing the next Hamlet your time and focus gets stolen by watching cute cat video’s instead.

time break, I’ve been away for 4 minutes and 38 seconds watching a random cat video

But in the end it is me who is responsible for procrastinating and not creating my next podcast episode, my next blogpost, my next creative outlet. Instead, whenever I’m not buried in work, I procrastinate by doing other things. Tinkering with apps and computers to get things ‘setup just right’ is one of them. My delusional self has somehow been convinced that I need “the perfect setup” of hardware/software in order to get things done. Mucking around for hours with applications, operating systems, network and storage setups seems to have become a quest worthy of a couple of Hobbits a Dwarf and an Elf lately. And for what? To reach that one holy point where everything is “just right” to start doing something creative?

Well, guess what? It never will be. The starting point of your creativity is not on the horizon of some hardware or software project you are working on. Creativity is not going to “start to flow” when you buy “that new machine” or master this new app. It just… won’t.

The point is creativity (and productivity) starts now. Even if you have a hand-me-down five year old netbook with a wonky screen and strange stains of you-don’t-want-to-know-what on the touchpad you can start writing the next bestseller today. No extra hardware (or software) required. You only need to stop procrastinating, focus and start doing whatever you want to get done now.

For me that means that I need to stop chasing the ultimate hardware/software Walhalla, and cease to wait for that one perfect moment where ‘I will have the time’ to do whatever I want to do. Instead I’ll just hold that one video from Shia Labeouf in my mind that says… “Just DO IT”.

So what about you? What has been holding back your creativity? What has been stopping you from creating the next blogpost/podcast/screencast/digital-masterpiece? Is it the gear? Is it the time? Or is it… you? Tell us in the comments 🙂

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